Didjall see? Yesterday's /New York Times Book Review/ showcased four
books on the family farm. Maxine Kumin wrote the review of them and
of course the angle was "struggling" and "peril" and such...a nice
Eastern urban view, that focuses more on the struggles/drama than the
hope, and of course glossing over urban consumers' role in building
hope and possibilities for rural revitalization and a more just food
system. But they need to be taught the latter...and I digress.
One of those four authors, San Joaquin Valley organic fruit farmer
and writer Mas Masumoto, was in Madison last week for a series of
readings, signings, interviews, and other events (including meeting
Madison's circle of foodies and sustaggies) promoting his new book,
/Epitaph for a Peach/ (Harper, 95). Folks here were delighted with
him...and challenged by his vision and perspectives.
You folks in Davis and Santa Cruz are lucky to have him nearby! Mas
tells a wonderful story about being invited to write about his book
in the June issue...of /Glamour/ magazine. His column appeared
opposite a doe-eyed-nude-babe-model-du-jour (I forget who)
-with-milk-moustache. As he pointed out, you just never know, do ya,
who's going to want to pick up the message of sustainability, or how
it'll be presented.
Of course and what the heck. People are hungry for it. IMNSHO,
it's important that when the movement has such strong, articulate
voices, who can speak common language and perhaps seduce the general
populace to awareness, etc., we in the movement do what it takes to
get them out there, with opportunities to be heard. If anybody wants
to know what happened here in Madison, what kind of events were
slated, how they were set up/publicized, dink me.
Gotta run. Peace all, and happy Monday--
Michele Gale-Sinex, outreach and education
Center for Integrated Ag Systems
Ag Technology and Family Farm Institute
UW-Madison--Voice: (608) 262-8018 FAX: (608) 265-3020
In days of frost, seek a minor sun. --Loren Eiseley