INQUIRY: IPM marketing?

MANDERSO@PEARL.TUFTS.EDU
Tue, 12 Jul 1994 14:54:45 -0400 (EDT)

I am starting a literature search on the desirability of IPM
products to consumers, and effective marketing strategies
for IPM that target consumers (not farmers). I'm interested
in recent work on organic marketing too, since demand for organic
has been studied more than demand for IPM, and I expect some
similarity in demand for foods grown with the two production
methods. This lit. review is preparation for a small-scale
consumer survey I will conduct this summer/fall.

I would appreciate suggestions of people to contact, work in
progress, or recently published articles on customer
surveys, trends in demand or availability, and general
issues in marketing IPM or organic foods.

Many thanks.

Molly D. Anderson
School of Nutrition
Tufts University
Medford, MA 02155
617/627-3223 or MAnderso@pearl.tufts.edu