of interest to sanet'ers
cheers,
craig
craig k harris
department of sociology
center for integrated plant systems
michigan state university
429b berkey hall
east lansing michigan 48824-1111
tel: 517-355-5048
fax: 517-432-2856
Marketing
Sustainable
Agriculture
Case Studies and
Analysis from Europe
Cost: US$ 15, includes postage and
handling
Order your copy today!
Edited and produced by the Institute for Agriculture and Trade Policy
(IATP)
with contributions from Bill Vorley, Hal Hamilton, Kathryn Gilje, Vicki
van Zee
and other participants of the 1998 Marketing Sustainable Agriculture Tour
and
Symposium.
Acknowledgments
Table of Contents
Innovative marketing strategies are crucial to the success of sustainable
and
organic agriculture. Gaining insights from successful strategies is the
purpose
of the publication Marketing Sustainable Agriculture: Case Studies and
Analysis from Europe. This report describes marketing initiatives from six
European countries - Switzerland, Denmark, France, Germany, England and
the Netherlands - through the eyes of an international group of farmers,
marketers and agriculturists.
In Feuchtwangen, Germany, farmers, environmentalists, and other activists
grabbed media attention by staging dramatic campaigns that illustrate the
disappearance of farmhouses and rural communities. Farmer and producer
cooperatives dominate in Denmark, controlling most of the food processing
and distribution industries and about a third of the food retail stores. In
England, farmers are also retailers, establishing local farm shops that
benefit
the rural economy. Farmers and environmentalists in Waterland, the
Netherlands, unite to conserve wildlife habitats while improving farm
income.
From starting fires in Germany to owning their own farm shops in England,
these producers are building a niche for their products and creating a
direct
link to consumers.
The marketing experience of European farmers and producers can provide
insight and inspiration to the growing organic and sustainable agriculture
movement in the North America, Europe and other industrialized countries.
You can learn about these individual case studies and the themes and
elements that run through them. The important themes include the following:
Modern marketing within oversupplied food markets
Elements of quality and consumer trust: regionalism and trace-ability
Alternative patterns of cooperation, ownership and control of the
supply
chain
Cooperative marketing
Public and private market incentives and disincentives
To place your order, please contact:
Institute for Agriculture and Trade Policy
2105 First Avenue South
Minneapolis, MN 55404
Phone: 612-870-3411
Fax: 612-870-4846
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