At 11:25 AM 3/17/00 -0600, Wilson, Dale wrote:
>Trouble is, I don't believe most organic consumers care if those pears they
>are picking up were produced in Argentina or down the street, as long as
>they are legitimately organic. What I mean, is that most organic consumers
>are not that much different than "regular" consumers.
I usually disagree with Dale but always appreciate his participation. I
ESPECIALLY disagree with the above statement. I hope he is wrong.
For an ecological food system, the marketing emphasis and cultural shift
necessary is toward the local and regional. If it does not matter to most
organic consumers where their food is grown, our marketing needs to MAKE it
matter.
At the recent Pennsylvania Association for Sustainable Agriculture, most
producers I spoke with said they are not organic, and do not intend to
be. However, there seems to be a very solid community of interest among
small producers involved in local-regional food systems, whether they are
organic or not.
What is an "organic consumer?" Is it someone who eats only organic, or
someone who eats organic on occasion? I eat organic occasionally, and I
don't always know where the food I eat comes from. However, I certainly DO
care whether the pears are produced in Argentina or down the street.
John Lozier
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