"quality" is in the eye of the beholder. perception is
universal. if i think it is better; it is better,
until that perception changes.
in my opinion this is for sure; in the market for
perception: quality, safety, freshness,
environmentally responsible, etc ... rules. price and
convenience play powerful roles too, but perception is
the spark that fires choice.
if any of you ever get the chance to visit a store(s)
called fresh fields(?) in the washington d.c. area,
please check them out.
we went on a field tour for the '97 annual meeting of
the national association of agriucltural journalists.
i slipped away from the pack for a while just talk to
i approached them as just another consumer seeking
their input on the quality of the products available
there. i was amazed by the distances people drove just
to shop there. we were there for more than two hours
and i spoke with a dozen people or more.
at least half drove hundreds of miles and made the
trip to fresh fields their entire sunday. that's the
power of perception. their opportunity cost, the cost
of doing something else, was lower even with the
higher prices and crowded aisles.
if people believe it, even if the scientifically and
statisically significant figures are devisive, wily
and arduous to compile and sort out, even if it means
extra hours in the car and extra income allocated to
select this food for their table, these people were
excited about the entire experience.
it was infectious. even the old "war horses" from the
big time "ag" and "mainstream mediums" were impressed.
we can and will tap this flow.
--- Byron Simonds <email@example.com>
> Ronald Nigh wrote
> The American consumer is sensible enough to know
> that industrialized
> agriculture has produced quantity and sacrificed
> quality. Anyone who
> thinks the average American diet based on processed
> food, fast food and the
> like is remotely "healthy" just because modern food
> science refuses to
> really address the issues is involved in a colossal
> Then why does "processed food, fast food," etc.
> continue to proliferate in the
> stores and every available street corner in our
> society if everyone is
> Byron Simonds
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