> and underpricing small farmers and driving them out of business. I'd be
> interested to know what you think about "locally grown" as a key selling
> an unassailable niche market, and a comforting, easily understood concept
> high appeal to consumers.
The term "locally grown" I believe is a valid selling point, I don't think
however we can disregard the fact that some consumers will want organic
locally grown. We farm in Massachusetts and the Ma. Dept of Food and Ag.
has been running buy local campaigns for awhile now, their research
(questionnaires) showed people would like to buy more local produce.
Western Ma. ran a successful "Be a Local Hero" Buy local campaign that was
quite successful and Dept of Ag is attempting to get it up a running in
other areas of the state.
There is no doubt in my mind that the fresher the veggie is the better it
tastes and we could probably argue regardless of weather conv. or organic
grown when compared with grocery store many days old produces either conv.
Our CSA customers came to us for pesticide (chemical) free produce but we
wowed them with the taste. I believe many had never gardened or grown up
with gardens and it was a treat to live vicariously through them and their
first taste of "real" veggies. Beth
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