BGH/BST Advertisement

From: Charles Benbrook (benbrook@hillnet.com)
Date: Tue Feb 22 2000 - 10:04:35 EST


        The 2/14/00 issue of "Feedstuffs" has an ad that covers the bottom 1/5 of
pages 9, 11, 13, and 15. It promotes BGH/BST. The first is labeled "A
Smart Decision. With the Research to back it up."

        In ad # 1, there is a picture of an official looking technical report,
"Production Responses to bST in Northeast DHI Field Data." The authors are
listed as Dr. Dale Bauman and Dr. Bob Everett, both of Cornell University.
The subsequent adds focus on different themes, all citing the report. Ad 2
-- cows stay healthy and in the herd; ad 3 -- "Change is opportunity in
disguise" which states in part --

        "There's not a lot producers can do about the recent changes to the price
of milk. But they can do something about the cost of producing it.
POSILAC 1 STEP reduces the cost of production to $6-$7 per hundredweight
for the additional milk produced -- no matter what happens to milk prices."

        Ad 4 -- "Good Investment = Good Return" again drives home the message that
its good to buy POSILAC when milk prices are low.

        I am not following developments in the dairy world too closely, and hence
ask NE colleagues to share their thoughts re this. I do know Dale Bauman
is on the patent for BGH that is licensed to Monsanto, that Bauman has had
extensive consulting and other financial ties to Monsanto and POSILAC (and
probably still does), and that some people consider it unethical for
someone with a direct financial interest in a technology/product to carry
out research on a land grant university campus on the technology/product,
let alone allow the individual's name to be used in such an advertising
campaign.

        I wonder if the report is an official Cornell document and whether it has
been, are you ready, peer-reviewed.

        Someone please shed some light on this.

                chuck

Charles Benbrook CU FQPA site www.ecologic-ipm.com
Benbrook Consulting Services Ag BioTech InfoNet www.biotech-info.net
5085 Upper Pack River Road IPM site www.pmac.net
Sandpoint, Idaho 83864
208-263-5236 (Voice) 208-263-7342 (Fax)

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