You can send your message to mr. Stallman at: bstallman@fb.org
>
> AMERICAN FARM BUREAU EXPRESSES CONCERN TO FRITO-LAY CEO
> February 13, 2000
> American Farm Bureau
> http://www.fb.com/navimages/voahead.gif
> Abelardo Bru, Chief Executive Officer
> Frito-Lay
> 7701 Legacy Drive
> Plano, TX
> 75024-4099
> Dr. Mr. Bru:
> When Americans think of snack food products, the Frito-Lay name is atop the
> summit. From the launch of your baked products line to your use of Olean
> fat-free cooking oil, the Frito-Lay name is association with quality and
> innovation in the minds of America's consumers.
> America's farmers are proud of the role we play as suppliers to your
> company, but we are troubled by the recent announcement that you have
> decided to suspend purchases of corn produced through biotechnology. When
> it comes to innovations that will ultimately benefit consumers, biotech
> crops have to be placed at the top of the list. We are concerned that your
> decision will send waves of uncertainty through the food industry that could
> slow, or possibly stop, advances in this technology before true consumer
> benefits materialize. We hope you will reconsider your decision.
> Advances in biotechnology related to agriculture and the food industry have
> come a long way in a short time. This progress has come through teamwork at
> all levels of the food production chain. No doubt, your consumer research
> must indicate that your recent announcement was a wise business decision. I
> suggest, however, that there is much more to gain in the long-term that will
> overshadow any short-term gains projected by your strategy.
> Our own research indicates that consumers neither love nor hate
> biotechnology at this stage. What they want is more information that can
> only come through a consumer-education effort involving everyone in
> America's food production system. I hope you will join us in this effort to
> highlight the benefits of biotech food products, including the nutrition and
> health advantages this technology offers.
> I welcome the opportunity to continue a dialog with you on this matter.
> Only through cooperation, understanding and patience will America's food
> production system and American consumers benefit from the promise of
> biotechnology. I look forward to hearing from you.
> Sincerely,
> Bob Stallman, President
>
> Mark Ritchie, President
> Institute for Agriculture and Trade Policy
> 2105 First Ave. South
> Minneapolis, Minnesota 55404 USA
> 612-870-3400 (phone) 612-870-4846 (fax)
> cell phone 612-385-7921
> mritchie@iatp.org www.iatp.org
>
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