In a message dated 1/13/2000 9:36:08 PM Central Standard Time,
> The market power advantages of the past, can be
> overcome in part by open, rapid communication. This makes the market more
> like the theoretical ideal.
Technology can be made to work for us. We don't have to be Luddites and
fight it all the way. We can take what we want and walk away from the rest.
For example, in terms of farmers getting their share of the market price for
their produce. Global Food Exchange, efdex, and Instill Corp. are all
Ecommerce market places where large or small, a buyer can order the necessary
produce or commodities for a hotel restaurant or a grocery. These can come
from farmer Brown or from ADM. Each has the same opportunities.
Cut flowers, organic produce, dressed rabbits, hormone free beef, you name
it, can have a place along side Tyson and Cargill. We were approached a year
ago by a very large organic food chain to produce organic crops and
vegetables for them on a contract. We declined because we are a processor
not a producer but we could have shifted to this niche and probably done very
Laura's Beef is a marketing success because of the promotion not because her
beef can be discerned from any other quality carcass (my guess here). We
could all do the same with our product of choice. Sure, we may not want to
be the next ADM but we might want to support and promote our lifestyle and
our environmental views by our products.
Cornelius A. Van Milligen
Kentucky Enrichment Inc.
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