here's one of the reasons why:
-----
Frontiers of Science
New scientific research has shown the mood of a family dinners
can be dramatically improved by serving Pepperidge Farm Garlic
Bread. Dr. Alan R. Hirsch, director of the Smell & Taste
Treatment and Research Foundation in Chicago, has published an
important study on "The Effect of the Smell and Taste of
Pepperidge Farm Garlic Bread on Family Interactions." Two
identical spaghetti dinners were served to 50 families, but only
half were given the garlic bread. The results: "Researchers found
that eating Pepperidge Farm Garlic Bread reduced the number of
negative family interactions by 22.7 percent and increased the
number of pleasant interactions by 7.4 percent." From this he
calculated that for a family of four, a serving of the Pepperidge
Farm product "results in thirty-one fewer negative interactions
and forty-five more positive interactions per dinner." Now that's
real science. Dr. Hirsch's research was made possible by funding
from Campbell Soup (owners of guess who), showing once again the
importance of corporate involvement. (Harper's 5/99, p.12)
-----
guess i'm right, that funding in this case means: the fund's money
is added to the soup's price.... and it would be interesting to
know, if having two servings will result in a whole 90 positive
interactions per dinner and with how much servingss there will be a
turn in trend...
klaus
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