In our continuing efforts to bring the "sustainable ag" message into the
mainstream limelight, we are expanding our services to include Conference
Marketing and Public Relations.
The 1999 California Farm Conference: Cultivating the Farm-City Connection
(which ended yesterday) was a tremendous success, with a Sold out Farm-City
Celebration Dinner (435 people) and hit our attendance target of
approximately 500-600 conference registrants (the final count is due next
week).
Press coverage was extensive, including the regional NPR affiliate,
extensive coverage in regional mainstream publications, radio and
television - addressing not only the conference, but the themes, issues and
people involved (including News, Business, Food and Agriculture).
Event Marketing services include:
* Strategic marketing and public relations planning
* List development and drop coordination
* Complete publicity campaigns, tailored to meet specific outreach goals
* Copy editing to help zero in on key messages
* Partnership programs to draw in wide-spread community support
* On-site press management
We draw on a growing network of organizational, media and personal contacts
to help bring in the people and to get the word out. Our knowledge of
timely issues allows us to develop stories and angles which the media want
and to direct interviews to the most appropriate spokespeople.
Reference and professional recommendations available, along with our media
kit, detailed list of all our services, and media highlights.
Many thanks for your interest and best wishes,
Michael Straus
Clients:
* Straus Family Creamery (1994-1998) www.strausmilk.com
* California Farm Conference (1999) www.caff.org/farmconference.html * *
Coyuchi, Inc. www.coyuchiorganic.com
* Wind Harvest Company www.windharvest.com
* Bioneers Conference (1999) www.bioneers.org
* LifeDirectory.com www.lifedirectory.com
++++++++++++++
Michael Straus
Beyond Organic - Innovative Marketing & Public Relations for Progressive
Agriculture
22890 Highway 1, Marshall, CA 94940 USA
phone: 415-663-8343; fax: 415-663-8346
www.beyondorganic.com; info@beyondorganic.com
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