Douglas Hinds
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Wednesday, November 03, 1999, 9:10:12 PM, you wrote:
G> Dear Douglas,
G> The discussion with the consumer is taking place and always has taken
G> place as you said. And the farmers who have consumer contact, I’m
G> guessing, have done a splendid job of cultivating the customer
G> relationship with good sound information. One of the activities I enjoy
G> most at my farm is talking with my customers and sharing with them what
G> we do here that’s beneficial to them, to me and to the pastureland. I
G> have been told that my current farm practices would qualify as “organic”
G> by one of the certifying organizations, and the fee is very attractive.
G> Our current discussion on the subject of organic certification needs to
G> be taken beyond the limits of this list and this group of participants
G> because of the well stated, genuine, and I believe honest perspectives
G> of all the participants. My hunch is that consumers don’t have any idea
G> that we see certification through such different eyes. This issue is
G> complex with many potential winners and losers, and I don’t believe that
G> consumers appreciate this.
G> Please remember that I’m a marketer of small farm and small ranch
G> products also. At small farms.com, we intentionally created a structure
G> for selling by the farmer, where the farmers use their own words to tell
G> consumers what they offer, where the products are available, and how the
G> farmer can be contacted. We fully expect and desire to facilitate
G> customer to farmer contact. I believe smallfarms.com to be the best
G> small farmer / small rancher marketing web site on the internet. We
G> have free registration offers to farmers right now. Most of you know
G> this as I have taken every opportunity to talk about the site. So how
G> come if it’s free and has good features, I still need to promote
G> smallfarms.com?
G> People are busy. They have many, many other concerns, causes, and
G> interests to pursue. If we’re to be successful at informing consumers
G> of the organic certification quagmire we need to ramp up what we’re
G> doing.
G> glenn
G> Buy from the Farmer
G> http://www.smallfarms.com
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