Youíve made for riveting reading for me, and others, Iím certain. Sal
and the farmers have stated their case with the same passion that they
farm. They/I/we/ produce the best foods on the market and we are looked
upon to bear additional costs when outside and neutral entities like
government, certifying agencies and even consumer groups feel the need
to certify, standardize our products.
Bart and Klaus have risked our wrath by saying that standardization,
certification are necessary evils in the world they/I/we live and work
in that demands some sense of uniformity for the consumer and to a
lesser extent, for government and certifying agencies.
This discussion needs to be taken to the consumer because they now have
only the foggiest sense of how complex our work and lives are. Bring
people to the sanet archives or post a summary of this discussion
elsewhere. In my opinion, this is uncanned and unlabeled, very powerful
education. Itís too important for our limited group even as we seem to
deal with each other in stereotype.
Allison and Paul, and Sal indicated that their customer contacts are one
on one. (Have you seen Salís web site, my web site, and our attempts to
go beyond the face to face relationship?) Bart and Klaus, do you have
web sites? Will you add your site addresses to your signatures if
theyíre not already there? Your customers need to know this.
Buy from the Farmer
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