He sees it as a *right* to be revoked only in the case of egregious
who-knows what. I (and many others) see it as a *privilege* to be
There are many other marketing words for which you must earn the
privilege of use --- kosher being the most obvious one. I may meet all
the requirements of kosher, but I cannot call my products kosher unless
I'm certified by one of the half dozen or so major groups offering that
service. Whether I'm small or not does not, and *should* not matter.
The most obvious example of Sal's preferred system --- in which anyone
can call themselves whatever they feel like --- is "natural."
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