CB> Amount spent to produce food consumed in the US in 1996 (farm
CB> cost): $126 billion. Amount spent on marketing it: $421 billion"
CB> "Tiger Woods gets paid ten cents for having his picture on each
CB> box of Wheaties, and the farmer gets five cents for raising the
CB> Can this really be true? I hope someone will pursue this further.
Probably true and not surprising. Farmers do not control the food
industry, where more weight is held by the distribution end of it.
(Incidentally, an organic farmer in California and Mexico who also
distributes his own and other peoples organic food products world
wide, told me once that his distribution costs were higher than his
In any case, there is nothing that prevents farmers from forming
organizations that take charge of the whole food chain - except their
own capacity to organize, finance, administrate, collaborate etc.
I suggest: Do it! Provide an alternative.
Easier said than done? Of course. Got anything better to do? Is this
something that is necessary, or not?
Douglas Hinds, CeDeCoR, A.C.
Centro para el Desarrollo Comunitario y Rural, Asociacion Civil
(Center for Rural and Community Development, a non-profit organization)
Cordoba, Veracruz; Cd. Guzman, Jalisco & Reynosa, Tamaulipas Mexico
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