To: News Editor October 29, 1999
From: Thomas A. Green, Ph.D., President,
IPM Institute of North America, Inc.
(608) 232-1528, fax (608) 232-1530
FOR IMMEDIATE RELEASE
Conference Set on Adding Value to Food Products through Environmental
Marketing, December 6-7, 1999 in Madison, WI
How concerned are consumers about the environmental impacts of agricultural
production practices? How can producers effectively communicate their
efforts to reduce these impacts? What market advantages are available to
food and fiber producers, processors and retailers who can document and
deliver environmental benefits?
More than 50% of consumers indicate a preference for goods produced in an
environmentally sound manner. The organic market is currently $5 billion
dollars, growing 20% annually, and now includes marketing giants such as
Quaker Oats and General Mills. Products identified with other eco-labels
and environmental standards, including ISO 14001, are also experiencing
double digit sales growth in domestic and international markets. How can
you turn this challenge into an opportunity for your organization?
At this conference, you will discuss these issues with national experts and
industry leaders, including Harvey Hartman, a consultant advising senior
management of Fortune 500 companies on environmental and marketing
strategies; Katherine DiMatteo, Executive Director of the Organic Trade
Association, representing over 1000 members; Mark Retzloff, Senior Vice
President of Horizon Organic Dairy, the largest organic brand with over $57
million in annual sales; Daniel Burke, President of Pacific Soybean and
Grain, an international supplier of identity-preserved grains; Jeff Wilson,
owner, Birkbank Farms, producer of fruit and vegetables and participant in
the Ontario Farm Plan; Tom O'Neill, Manager, Norfolk Fruit Growers
Association, completing ISO 14001 environmental certification; Ron Lautrup,
National Commodities Manager, United Natural Foods, the largest natural
foods distributor in the U.S., with $729 million in sales and 73% growth in
1998, Harold Coble, former USDA National IPM Coordinator and others
working in well-established and newly developed environmentally based
production and marketing systems.
"Adding Value through Environmental Marketing: Opportunities for Food
Producers, Processors and Retailers" with special focus on production,
marketing and distribution of field crops, meat and dairy products will be
held December 6-7, 1999, at the Edgewater Hotel in Madison, Wisconsin.
Attendance is limited to the first 160 registrants. For more information,
contact the IPM Institute of North America, 1914 Rowley Ave., Madison, WI
53705, (608) 232-1528, Fax (608) 232-1530, E-mail <firstname.lastname@example.org>, or
visit the web site at <http://www.iatp.org/labels/enviroag/.
Thomas A. Green, Ph.D.
1914 Rowley Ave
Madison WI 53705
608 232-1530 (fax)
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