Thank you for your interest in the Monterey Bay Aquarium Gift & Bookstore.
We appreciate the time you have taken to share your comments with us.
We also appreciate your comments regarding the need to carry organic cotton
T-shirts in our Gift & Bookstores. We regret that we have not yet been able
to add quite as ambitious an assortment of organic cotton merchandise as we
had planned when last we wrote you earlier this year, but we remain hopeful
that our plans will come to fruition in the coming months.
Again, as we stated in our letter of February 19, our Retail Buyers share
your environmental concerns regarding non-organic cotton, and we continue to
be frustrated in our efforts to offer more environmentally responsible
apparel because of the continuing cost difference between non-organic and
organic cotton. This higher cost necessitates a higher retail price for the
finished product, which limits its appeal to our visitors. Because the Gift
& Bookstore contributes a significant amount of the Aquarium's operating
revenue, we have had to balance revenue and environmental concerns.
However, we are pleased to be able to offer to our visitors at least some
eco-friendly apparel at this time, and we still plan to expand our selection
in the foreseeable future.
As a side note, we are still pleased to tell you that we do make a point of
ordering the majority of our shirts from vendors who use water-based inks
and who are aware of the Aquarium's environmental concerns.
Thank you again for your comments. We are constantly striving to make the
Aquarium the best it can be and our visitor comments help us in reaching
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