Re: Re: The Multiple Functions and Benefits of Small Farm

Dan Hook (guldann@ix.netcom.com)
Wed, 6 Oct 1999 07:09:20 -0400

Just a little 2 cents worth. The winter lull is certainly an issue in all
parts of the country in which it is realevant. It may be more of an issue
if you are a wholesaler. I think it is less of an issue for direct
marketers. We run a CSA we are officially closing in one week, mid Oct. So
off go 37 families back to the grocery store (the majority of whom have told
me they have bought few veggies all summer from a store). But we had a bit
of a waiting list late year and so knew we needed to get a feel for numbers
so I requested starting last week-end for re-sign-up deposits in one
week-end half the people re-signed up and I've got one new one. We plan to
hold their interest by inviting them to Maple Sugaring in Feb/March and may
do sleigh rides if it snows. I have noted that area farms stands seem to
have a loyal following, in that they close in about Nov. open again late
Spring and people seem to view going to farm stands as "a part of summer" I
guess even a "few" grocery stores buy local produce to be "a part of summer"
but not enough of them. Thanks Beth PS I can't wait till frost! Winter
will be my vacation :)
-----Original Message-----
From: Klaus Wiegand <WIEGAND@lufa-sp.vdlufa.de>
To: E. Ann Clark <eaclark@uoguelph.ca>; sanet-mg@ces.ncsu.edu
<sanet-mg@ces.ncsu.edu>
Date: Wednesday, October 06, 1999 5:32 AM
Subject: Re: The Multiple Functions and Benefits of Small Farm

hello ann, (maybe the others may also have an answer to this)

i know, that you're on a sabbathical, may i nevertheless ask one
or two questions ?

>Organic food costs more to the consumer largely because of price
>hikes at the retail end. Organic is still a small player, unable
>to consistently occupy shelf space year-around, look
>"just-picked" 7 days a week, and various other scale concerns
>that occupy the minds of retailers.

if you were an organic grower (let's assume vegetables or fruit)
and you know, you can't compete - meaning you have nothing to
sell during the winter months - with supermarkets: how would you
react ?

a) it's not worth driving to the market with nothing but celery
or cabbage in winter, you do not sell enough to pay for the
gasoline...

b) consumers usually are used to buy most of their food from ONE
farmer (a certain market stand from someone they have trust
in). if you quit the market for a "winter time-out", they
might go to the supermarket AND (that's the dangerous thing)
might decide to stay supermarket shoppers even in the next
season.

so the farmer has two options:

a) stay in the market with a (maybe extremely reduced
assortement) and very likely losing money or having an hourly
income not worth the time spent

b) switch to sell non-organic food from southern countries and
(that's important for the confidance) to clearly tell your
clients, that this is conventional food

i know organic growers, who changed to option b), because they
think it very important not to loose contact with their usual
clients. and immendiately some other organic growers accuse them
to negate the "spirit" of organic farming.

how would you react and what would be wiser in your opinion ?

> As the volume of organic produce grows, and as
> retailers cope with the notion that year-around strawberries are
> not essential, this will be less of an issue.

do you really see any trend, that consumers, once they have
"tasted blood", are willing to reduce their desires (which, as
can be seen in every supermarket, can very well be fulfilled
without EVIDENT social and environmental costs) ??

i have strong doubts, but that certainly does not mean, that it
really can't be achieved with better information and with more
and more negative environmental consequences, people have to deal
with...

regards

klaus

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