My graduate students are working on a project concerning the
development, implementation and evaluation of Farmer's Markets. At
the end of this letter I have included the citations they have found
and have or are ordering. If there are other suggestions, please let
me know. Thank you.
Patrick
"Farmers' markets and the local community: Bridging the formal and
informal economy" by T.A. Lyson, G.W. Gillespie, Jr. and D. Hilchey in
the American Journal of Alternative Agriculture, Vol. 10 No. 3 1995.
"Tips on developing publicity for farm markets" by Jeff Patton in
Rural Enterprise Vol. 6 No. 2 1992.
"Using Customer Surveys to Promote Farmers' Markets: A Case Study" by
David B. Eastwood in the Journal of Food Distribution Research Vol. 27
No. 3 1996.
"Marketing farmers' markets to tourists" by D.B. Eastwood and J.R.
Brooker in the Tennessee Agricultural Science, Winter 1997.
"Guides for development of a farmers' market" by Laurie Hodges from
the Cooperative Extension, Institute of Agriculture and Natural
Resources, University of Nebraska-Lincoln, 1997.
"Long range strategic plans for the Florida State Farmers' Market
System: A Report" by Robert Degner from the Florida Agricultural
Market Research Center, Institute of Food and Agricultural Sciences,
University of Florida, 1992.
We have also ordered direct marketing publications produced by the
USDA. We have ordered "Regional Farmers' Markets, A Marketing and
Design Study (Missouri), 1/1993" and "A Review of Little Rock's River
Market Public and Farmers Market Operations, 1999."
We have access to "Economic Evaluation of the Farmers' Market
Nutrition Program" by R.E. Just and W. Weninger in the American
Journal of Agricultural Economics Vol. 79 No. 3 1997.
Patrick A. Stewart, Ph.D.
Department of Political Science
P.O. Box 1750
Arkansas State University
State University, AR 72467
(870) 972-3048
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