"We will marry Heinz's great strength and sale in
low-cost international procurement, manufacturing
and logistics with Hain's talent and success in the
marketing, sales and distribution to specialty food
outlets," Heinz CEO William R. Johnson said.
And there is at least one 'Panamanian-registry' type organic
certification program out there who will (for the appropriate fee) be
willing to help it happen.
The liquidation of the market good-will associated with the word
'organic' has indeed begun in earnest. Farmers unable or unwilling to
play along by furnishing commodities at rock-bottom low-ball prices
will soon have no place in this segment of the market.
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