Reply to Avery -Reply

Ted Rogers (TROGERS@ars.usda.gov)
Tue, 21 Sep 1999 09:47:05 -0600

I was pleased to see Laurie Drinkwater*s response to the most recent Avery attack. I think that it is critical to fight disinformation and half truth with the best possible truth. The Rodale research is particularly good since they are committed to long range comparative studies. They also have the advantage of having the involvement of a neighbor who has a livestock operation so that parts of their studies have a quasi-integrated livestock unit.

It was also good to see that OTA was able to counter the public health menace argument which was a real stretch. We were pretty sure when this came up a couple of years ago that conventional vegetables and fruits use more raw manure than organic operations do.

I do find it ironic that the organic community/industry is faced with this kind of attack and half truth, considering that their own problems now and into the future arise from their own propagation of half truths and misinformation. The unfounded arguments that organic food is safer, more healthy, or *purer* than conventional, not to mention the insinuation that there are no organic *factory farms* and that all animals from which organic animal products are harvested have free access to the outdoors and pasture leave one limp with astonishment. These half truths which have been allowed to continue uncorrected in the minds of the average organic consumer, if not encouraged by the organic marketers, are the soft underbelly of the organic industry. I have been giving this warning unheeded for almost a decade. How long before someone more competent and sophisticated than a Dennis Avery discovers these contradictions and exploits them.

Best,

Ted

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