Novartis to back biotech awareness efforts
To help educate US consumers about the benefits of plant biotechnology
research, Novartis is launching two new initiatives. The company will
invest $300,000 to build a display at the Museum of Science and Industry in
Chicago called "Farm to Plate." Each year, it will reach the museum's 2
million visitors including more than 400,000 children. The company has also
awarded a $150,000 three-year grant to the Washington DC-based
Biotechnology Institute to produce and distribute "Your World" magazine,
which goes to thousands of science teachers in the US and emphasizes
practical applications of bioscience research. 09/13/1999 08:29 a.m.CDT
And a little shameless self promotion as well!!
Farmers promoted in 'local heros' campaign
Residents of western Massachusetts are being hailed as heroes for producing
and buying local farm goods. The "Be a Local Hero, Buy Locally Grown"
education campaign launched by the Community Involved in Sustaining
Agriculture (CISA), hopes to drive up demand for local farm products, thus
helping preserve the rural landscape, the environment, and local
communities. "Our research shows that consumers want to support local
farms, but don't always know what products are local when they shop," says
Margaret Christie, CISA director. "We're helping people realize that it's
easy to get produce, milk, meat, and eggs from local sources." To date, 15
retailers are using "local heroes" promotional materials in their stores.
Learn more here: http://www.buylocalfood.com. 09/13/1999 08:41 a.m.CDT
Community Involved in Sustaining Agriculture (CISA)
An independent non-profit organization.
Check out our web site!!! www.buylocalfood.com
893 West Street
Amherst MA 01002-5001
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