The New Farmers Market:
1001 Ways to Make Market Sales Sizzle!
by Eric Gibson, author of Sell What You Sow!
The New Farmers Market will be based on interviews and questionnaires
with successful farmers market producers, farmers and managers around
the country. Publication date is January of next year. To receive
pricing and ordering information about this new book, send an email
request to egibson@jps.net Be sure to include your mailing
address—please also send any additional contacts you feel would be
interested. (To see more details, as well as the cover of this book, go
to http://www.jps.net/grower/nfm.html).
With due regards to my friend Jeff Ishee, who posted an almost identical
notice a few weeks ago, I too was about to post a similar request for
submissions for a new book on farmers markets! Oh well! Variety only
enhances farmers markets, so there’s no losers, and the winners will be
the farmers and market managers who will soon have some great
information on how to find satisfaction and profits from farmers
markets.
My requests are for:
• Logos of farmers markets, or photographs of market displays or market
events;
• “Best Ideas” (1 - 4 paragraphs each) in one or more of the following
categories:
* Choosing the best products to bring to market (how to stay ahead of
trends and the competition);
* Display (attractiveness & abundance, product labels, signs, space &
color utilization, set-up);
* Merchandising (bagging/packaging, recipe & nutrition sheets,
pricing);
* Selling Tips (sampling, educating customers, relating to customers);
* Starting & Promoting the Market (getting the community behind the
market, special events, media coverage, setting up an internet web
site);
* Key issues & challenges & what to do about them: (“farmer-grown,”
market diversity (should you allow crafts?), supermarket competition,
“buy local” campaigns, etc.)
Everyone who sends in a logo, photograph or “Best Idea” receives a
Free Shipping offer! Each person submitting material that is used in the
book will receive an additional 30 percent-off offer. (Be sure to
include your address). Each person who submits material that receives a
“5-Lettuce” rating in the book receives a free copy!
Deadline for submissions is Nov. 15, 1999. Send them to Eric Gibson,
11543 Quartz Dr. #1, Auburn CA 95602.
Please include a note stating your permission to reprint photographs or
logos in the book, “The New Farmers Market.” Photos and logos will be
returned if an SASE is included.
Thank you!
Eric Gibson
New World Publishing
egibson@jps.net
http://www.jps.net/grower
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