Govindasamy, R., J. Italia and J. Rabin. 1998. Consumer Response and
Perceptions of Integrated Pest Management Produce. NJ Agricultural
Experiment Station Publication P-02137-5-98, 45 pp.
Govindasamy, R., J. Italia and J. Rabin. 1997. Consumer Response to
Integrated Pest Management and Organic Agriculture: An Econometric
Analysis. NJ Agricultural Experiment Station Publication P-02137-2-97, 45
Above two are available on the web at:
Hartman Group. 1996. The Hartman Report Phase I. Food and the Environment:
A Consumer's Perspective. The Hartman Group, 10422 SE 14th St, Bellevue, WA
Also, info below about an upcoming conference on this topic:
FOR IMMEDIATE RELEASE
CONFERENCE SET ON ENVIRONMENTAL MARKETING
How concerned are your customers about the environmental impacts of your
production practices? How can you effectively communicate your efforts to
reduce these impacts?
What market advantages are available to companies that deliver
environmental benefits to consumers?
More than 50% of consumers indicate a preference for goods produced in an
environmentally sound manner. The organic market is currently $5 billion
dollars, growing 20% annually, and now includes marketing giants such as
Quaker Oats and General Mills. Products identified with other eco-labels
and environmental standards, including ISO 14001, are also experiencing
double digit sales growth in domestic and international markets. Are you
prepared to turn this challenge into an opportunity for your organization?
At this conference, you will discuss these issues with national experts and
industry leaders, including Harvey Hartman, a consultant advising senior
management of Fortune 500 companies on environmental and marketing
strategies; Katherine DiMatteo, Executive Director of the Organic Trade
Association, representing over 1000 members; Mark Retzloff, Senior Vice
President of Horizon Organic Dairy, the largest organic brand with over $57
million in annual sales; Daniel Burke, President of Pacific Soybean and
Grain, an international supplier of identity-preserved grains; and Ron
Lautrup, National Commodities Manager, United Natural Foods, the largest
natural foods distributor in the U.S., with $729 million in sales and 73%
growth in 1998.
"Adding Value through Environmental Marketing: Opportunities for Food
Producers, Processors and Retailers" with special focus on production,
marketing and distribution of field crops, meat and dairy products will be
held December 6-7, 1999, at the Edgewater Hotel in Madison, Wisconsin.
Attendance is limited to the first 160 registrants. For more information,
contact the IPM Institute of North America, 1914 Rowley Ave., Madison, WI
53705, (608) 232-1528, Fax (608) 232-1530, E-mail <email@example.com>,
or visit the web site at
Thomas A. Green, Ph.D.
1914 Rowley Ave
Madison WI 53705
608 232-1530 (fax)
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