Mis-labelling livestock in health food stores
Anita Graf (agraf@agecon.uga.edu)
Mon, 14 Jun 1999 15:59:06 EST5EDT
The last time I lived near to a Wild Oats outlet (6 mos ago), I
remember that they had produce from local farms, and I even knew one
of the suppliers. Maybe their managment is different and would offer
more opportunities at present than Whole Foods? Anita
>
> Andy et al,
>
> We are working to get more local produce into local stores, including both
> small single store markets, food coops, supermarket chains and health food
> chains. One factor we encountered was the centralized distribution system
> of one chain. We want them to keep our local produce labeled locally; they
> buy items from all over, dump them into one bin at their warehouse and then
> distribute them to their stores. Thus our "local" produce will be blended
> into the piles of food from all over. This would not work for our purposes.
>
> However, I don't think you should give up after one call to a chain. Try
> to find individual department managers who support your product. They may
> have the leeway to bring in extra product that does not come from the
> centralized distribution system. If people like it and it starts selling,
> you may get a call from the chain warehouse managers. Also try to get
> in-store demonstrations and samples of your products. Get them into the
> hands (and mouths)of the consumer when they are about to do their shopping
> for the week. We are doing this with certain stores of the above mentioned
> chain.
>
> Good luck,
>
> Mark
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