Jim Worstell asked:
> What is another word for the type of vertical integration common
> in the poultry industry? Sara Vogel says North Dakotans call it
> Tysonization. Is there a better term for it? Some use vertical
> integration to refer only to "Tysonization". Others use the term
> more broadly to include limited equity cooperatives which are
> selling direct to consumers. Sara Vogel recently gave a great talk
> here in Arkansas where she brazenly used the term.
Considering that for some of us (including me) that term also
carries the connotation of a huge, mean, disconnected, self-absorbed
entity that beats up on people--including those much smaller than
itself--to Get More Stuff For Itself...yep, I'd say it's got value
as a term. But I'd be aware of the possibility of pursuit by MIBs
(Men in Blue) from the legal dept. of Tyson. Those sorts are
singularly humorless. (If they had a sense of humor they could never
wear pinstripes--it's a cosmic law.)
I'm thinking as I write of humor columnist Dave Barry's term,
"rooster mode," to refer to the state of being where males lose
track of anything other than proving they're Number One--like doing
stupid, destructive, meaningless, pointless, or dangerous activities.
(Hey, don't squawk at me--it was a guy who said this; I'm merely
reporting his insider view; you can complain to him, Dave Barry, c/o
The Miami Times.) Anyway, Roosterization kinda works as a term.
I will stop now, before the urge to play with the idea of Superman
with a cape on leads me to say something I'll later regret.
Yours musingly--
pax
misha
<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<
Michele Gale-Sinex, communications manager
Center for Integrated Ag Systems
UW-Madison College of Ag and Life Sciences
Voice: (608) 262-8018 FAX: (608) 265-3020
http://www.wisc.edu/cias/
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