>"Mexican spend 3.5 times more of their disposable income on food consumed at home
>compared to Texans. The population is also growing more rapidly - 2.1 % per year
>versus .58 % for the U.S. ... Mexican consumers place a great importance on fresh
>food, including produce, meats and baked goods. So H-E-B [a Texas supermarket
>chain w/ 253 stores in TX, LA an now, N.L. Mexico], has expanded it's produce
>section ... at it's first store [in Mexico]. It also underestimated Mexican
>demand for healthy and low-fat foods. Si it has been adding sugar-free, fat-free
>and reduced-fat items to it's store shelves."
To which, let's add that most educated Mexicans are well aware that the
prime vegetable production area in Bahia is often irrigated with Mexico
City's 'aguas negros' (sewage waters with the big chunks taken out,
since there's no delicate way to describe it). There is an increasing
percentage of secondary treatment water used in Bahia, but few
educated Mexicans think that's a significant improvement. The will buy
organic when they can get it.
I've worked with an organic lettuce farm near Quito that built a huge
market in Quito for precisely the same reason. The sewage irrigation
issue is a tremendous incentive for middle and upper income Latin
Americans to choose organic when they can find it --- local or
imported, they don't care.
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