"Mexican spend 3.5 times more of their disposable income on food consumed at home
compared to Texans. The population is also growing more rapidly - 2.1 % per year
versus .58 % for the U.S. ... Mexican consumers place a great importance on fresh
food, including produce, meats and baked goods. So H-E-B [a Texas supermarket
chain w/ 253 stores in TX, LA an now, N.L. Mexico], has expanded it's produce
section ... at it's first store [in Mexico]. It also underestimated Mexican
demand for healthy and low-fat foods. Si it has been adding sugar-free, fat-free
and reduced-fat items to it's store shelves."
(December '98 issue of US/Mexico Business)
Anita Graf (Staff) wrote:
> (...You can argue that it isn't right or good,
> but that doesn't negate the fact that high priced goods can be very
> marketable in ANY country, including Mexico.
> I would just like to add that my original letter on this thread to
> Mr. Hinds was meant to be a private post, and I was not so pleased to
> see it posted publically.
I thought it would be of interest to others on this forum and took the liberty to
post it in exchange for the free advice. (I hadn't been asked not to do so - I
wouldn't have done it had you stated that desire).
> So I will likely not respond to any of
> the various ways it may be misunderstood or read out of context in
> this public forum.
Douglas M. Hinds, Director General
Centro para el Desarrollo Comunitario y Rural A.C. (CeDeCoR)
(Center for Community and Rural Development) - (non profit)
Cd. Guzman, Jalisco 49000 MEXICO
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