Thank you both for saying that we, the sustainable ag community, have an
opportunity and a calling to provide leadership/guidance among the
panic. Do we just tell city dwellers to shore up on canned food? Can
we not take the Y2K challenge and strengthen sustainable agriculture
efforts by creating a larger "non-farmer/non-researcher/non-ag
professional" base of support. Who are farmers sell to? Who are the
REAL customers (did I open myself up!)? Don't we owe it to them?
And lastly, thank you both for continuing to say that NOW is the time to
act regardless of "who" put us here or "how bad" it's going to be. From
my experience, most food shoppers hav a "disconnect" between the grocery
shelf of pre-packaged, prepared food "items" and where the food
originates. I am working so that food shoppers have the opportunity to
become "connected" with their food. Educated shoppers tend to buy
sustainably produced food....
Consider the long-term consequences we bring upon ourselves, to our
fellow farmers, and to our customers if we don't take this opportunity
to share what we know about sustainability. Like you Kate, I worry
about "the morning-after" Y2K.
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