Cyanamid publicity

Bart Hall_Beyer (barth@ncatfyv.uark.edu)
Wed, 9 Feb 1994 12:35:04 -0600 (CST)

Thanks for the posting, Lara Wiggert. I have seen it before, as
Cyanamid has been "test marketing" the campaign in the agricultural
press for some months. Interesting to hear that it's out to a larger
public now.

What they're really selling is herbicide-based no-till production
systems.

They are also increasingly worried about consumer-environmentalist
impact on the 1995 Farm Bill, which is why I expect they took space
in the Washington Post.

As a farmer, I'm not surprised. You get used to people using your
image to push their own agendas...

Just yesterday in Harrison, Arkansas, I saw a couple of large
billboards [name of a bank] Agri-Loans.
Taking pride in Your independence.

Rather ironic, eh? I've never met a single farmer who felt more
independent by virtue of being in debt.

The tie-in with input vendors such as Cyanimid isn't always all that
subtle, either. Two or three years ago a coalition of input
manufacturers sent a "letter of concern" to many banks in Montana.
The letter said, in essence, 'There's a lot of talk out there about
sustainable, organic, and reduced input farming. We think that's bad
farming, and threatens the viability of your farm loans. You should
consider protecting yourselves [the banks] by recalling any loans you
might have to farmers taking chances with such risky and unproven
management as low-input farming.'

Bart Hall-Beyer
Fayetteville, Arkansas