Marketing Forum in Southeastern Pennsylvania

risa (risa@libertynet.org)
Tue, 10 Nov 1998 19:01:52 +0000

You are invited to:

RISA's Annual Community Meeting

When: Friday, December 4, 1998, 9am - 2:30pm
Where: Yoder's Restaurant, New Holland, Lancaster County
Agenda:
9:00 Registration

9:30 Convening of Meeting, Introductions

9:35 "Five Million Mouths - Explore the Options: Diverse Farm
Marketing Opportunities in Southeastern Pennsylvania"

Farmers and food buyers will discuss the opportunities and
challenges of marketing local farm products in the region. Which
channels hold the best chance for sustaining agriculture in this
rapidly urbanizing environment? How can farmers prosper in
wholesale and direct marketing?

Keynote: John Berry, Penn State Coop. Ext. - Lehigh County
Panelists include:
Bob Pierson, Farmers' Market Trust
Karen Vollmecke, Vollmecke Orchards
Sam Cantrell, CSA operator
Al Buehrer, Indian Rock Produce
and others to be announced

11:45 Lunch

12:30 Steering Committee Announcements and Election

1:00 Community Town Meeting
Faciliatated by Leon Ressler, Penn State Coop. Ext. - Lancaster County
How can farmers increase profitability? How can we work
together to increase awareness and consumption of local
produce among residents in this densely populated region?

2:30 Closing

Pre-registration is required. The registration fee is $12, payable to
"Farmers' Market Trust" and should be sent to to RISA, c/o Farmers' Market
Trust, 1201 Chestnut Street, 4th Floor, Philadelphia, PA 19107. Please call
Suzanne Milshaw at (215)568-0830, ext. 26 with any questions.

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