NEW BOOK
Farmers' Markets - An American Success Story
Wye College, University of London
Harriet Festing
In 1974 there were fewer than 300 farmers' markets across the US, now
there are over 2,400. Each market reflects its local unique heritage
- from the flamboyant markets of California to the church markets in
Black housing estates in Atlanta, Georgia.
With over 1 million people visiting Farmers' Markets every week, and
over 20,000 farmers selling their local produce, they are a definate
success story. Harriet Festing, from the University of London, Wye
College, has spent 5 years researching and documenting this phenomena.
Travelling on a Winston Churchill Fellowship, she has visited over 30
markets across the US, exploring a wide range of markets: small and
large, in deprived urban and low income settings as wellas wealthy
rural communities.
By providing facts and figures, and numerous case studies, the book
helps answer the many questions raised in the UK: Who buys at Farmers'
Markets? and why? What are the best locations for a market? How much
funding is needed? What are the attitudes of local shops and
supermarkets? What makes a Farmers' Market financially viable? These
and many more pertinent questions are dealt with.
To order contact:
eco-logic books, 10/12 Picton Street, Bristol, BS6 5QA, UK. Tel: 01225
484472 Fax: 0117 9420164
_____________________________________
Harriet Festing, Research Associate
University of London, Wye College
Wye, Ashford, Kent TN25 5AH
Tel: 01233 812401 Fax: 01233 813498
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