When I mentioned the Hartman Report on SANet last week
I thought it was widely available, but I found out otherwise.
The Hartman Report: Food and the Environment, Phase I and II
by the Hartman Group presents results of the first comprehensive effort to
define the
market for sustainably produced agricultural products from a
consumer's perspective. Only available from:
The Food Alliance,
Deborah Kane,
2703 NE 11th,
Portland, OR 97212;
503-335-5970.
Deborah is the newly hired director of The Food Alliance, and
doesn't have her computer on-line yet, so no e-mail...
I suggest you contact Harvey Hartman re. a recent report for which the
citation is given below. His work was supported by the Kellogg Foundation.
Hartman, H. 1996. The Hartman Report, Food and the Environment: a
Consumer's Perspective, Phase I.
The Hartman Group, 10422 S.E. 14th St., Bellevue, WA 98004 206-451-9094;
FAX 452-1506 or 382-1464 hartma29@nwlink.com [See short news article,
"Consumer study: more than 50% would buy green", Aug. 96, Natural
Business. p.5]
A paper that I believe is one of the best ones I have read on this topic
and covers the profiles of various consumers groups purchasing organic
produce is as follows:
"Consumer Profiles of Buyers and Non Buyers of Organic Produce",
Jolly, D.A., 1992, Organic Farming Symposium, Asilomar, California,
January 22nd-23rd
If this paper is difficult to access please contact me and I will send a
hard copy through the mail.
Chris Alenson
Organic Advisory Service
Organic Retailers & Growers Association of Australia
There have been several studies of organic consumers. I have included the
results of an AGRICOLA database search, 1991-1997 publications, with this
message. I hope that they will be helpful.
You also might wish to check out the New Hope Communication website, as
their "Natural Foods Merchandiser" has published various studies of
organic/natural foods consumers:
http://204.144.178.131/public/NFM/NFM_home.html
Sincerely,
Mary V. Gold, Assistant Coordinator
Alternative Farming Systems Information Center
National Agricultural Library, ARS, USDA
10301 Baltimore Ave., Room 304
Beltsville MD 20705-2351
phone 301-504-6559; fax 301-504-6409
e-mail mgold@nal.usda.gov
URL: http://www.nal.usda.gov/afsic
No. Records Request
1 7713 organic*
2 38807 food
3 7200 foods
4 5295 vegetable*
5 9098 fruit
6 5295 fruits
7 16906 culture
8 17586 farm*
9 678 (organic*) near2 (food or foods or vegetable* or fruit or
fruits or culture or farm*)
10 7713 organic*
11 9248 grown
12 40 organic* near2 grown
13 695 #9 or #12
14 658 (#13 in ti) or (#13 in de) or (#13 in id)
15 3642 consumer*
16 3642 consumer*
17 3642 consumer*
18 2488 (consumer* in ti) or (consumer* in de) or (consumer* in id)
19 32 #14 and #18
20 442605 la=english
21 32 #19 and (la=english)
22 377854 py=1991-1997
* 23 26 #21 and (py=1991-1997)
Myron Shenk, Extension
Pesticide Applicator Training Coordinator
IPPC/OSU
2040 Cordley Hall
Corvallis, OR 97331-2915
Tel. 541/737-6274
FAX: 541/737-3080
IPPC = Integrated Plant Protection Center of
Oregon State University