PR astroturf
Michele Gale-Sinex, CIAS/ATFFI (GALE-SINEX@ae.agecon.wisc.edu)
Mon, 25 Oct 1993 16:34:09 CST
Sanetters--
An article in the October 4/17 issue of In These Times tells how
corporations and trade associations are using public relations to
manufacture and package "grass roots" opinion by using
telecommunications and direct mail; it is frequently targeted at policy
makers. It's called PR astroturf or grass-tops organizing.
A quarterly journal called PR Watch is published here in Madison to
keep an eye on these efforts; it was an agricultural issue--bST/BGH--
that led to the publisher's initial interest in the topic. For those of you
who deal with information on sustainable agriculture or who organize,
I highly recommend the article. FYI.
Michele Gale-Sinex
UW-Madison