I used to market handmade felt hats there, so I followed the traffic
flow. Local people arrive at 9 a.m., load up on vegetables, and go home.
Then there's a lull. Then around 11 a.m. the recreational shoppers arrive
with their families, buy lunch, browse the crafts, and sit at tables and
enjoy the live music that is provided while their children play in the
sandboxes or watch the live animals that are sometimes provided.
Many people bring out-of-town guests, who buy crafts as well as lunch.
You could say it's aimed at a specific ethnic group: Yankees.
I've also seen the FM in Ithaca, NY. This one is different in that it
built a permanent shelter, so it is easier on the vendors in bad weather.
I think it also stays open later into the winter.