Attached you will find an announcement about an upcoming media training
workshop in Maryland for sustainable agriculture activists, and a
registration form for the event. The W.K. Kellogg Foundation has approved
funding for the workshop, and we want to get the word out as fast as
possible to potential participants. PLEASE PASS THIS INFORMATION ON TO
ANYONE WHO CAN USE IT.
As a beneficiary myself of several media workshops put on by the Safe Energy
Communications Council, I can vouch for the quality, relevance and
usefulness of the information. The SECC trainers are top notch, and they've
helped a lot of people be a lot more effective in their work. We at the
Michael Fields Agricultural Institute and the Wisconsin Integrated Cropping
Systems Trial are pleased to offer you this training opportunity, and hope
you will join us in August!
Sincerely,
Kat Griffith
Communications Coordinator
Michael Fields Agricultural Institute and WICST
P.S. If you are interested in media training but are unable to attend the
August workshop, please let me know. We will be organizing a second
workshop during the coming year, and would appreciate your input regarding
possible dates and locations.
If you are an easterner, keep in mind that the next workshop will not be in
the east.
TO: Integrated Farming Systems Network
Sustainable Agriculture Working Groups
Campaign for Sustainable Agriculture
RE: Media Skills and Strategy Workshop for
Sustainable Agriculture
Activists
FROM: Kat Griffith, Michael Fields Agricultural Institute,
Wisconsin Integrated Cropping Systems Trials, and the IFS
Network
A two-day media workshop for sustainable ag activists will be offered on
August 27-29 at the Bowers Conference Center, Elkneck State Park, Delaware,
on Chesapeake Bay (about 50 miles from Philadelphia.) The workshop will
cover various media skills (eg. developing and staying on a message,
interview skills, planning a media campaign) and how to integrate media into
outreach and education activities. We will fine-tune the agenda as we learn
what participants most need. The trainers will be from the Safe Energy
Communications Council, which has provided highly regarded workshops to
environmental activists nationwide.
Cost: Tuition will be free. Participants will cover their own
transportation, room and board.
Accomodations: Multiple occupancy (4-10 people) rooms are available for
about $11-15/night (depending on how many of us there are). Camping is
available but discouraged. A hotel about 8 miles away offers single rooms
for $65/night, or doubles for $85. We are working to keep meals as
inexpensive as possible. We expect the total cost for room and board at the
Conference Center to be less than $100/person.
Timing: We have scheduled the workshop to follow the Integrated Farming
Systems Networking Conference, which will be held a few miles up the road,
ending at noon on Tuesday the 27th. The Media Workshop will begin at 4:30
pm. that afternoon and will run until 1:00 pm. on Thursday.
Eligibility: Anyone working in sustainable agriculture advocacy
(particularly with IFS, SAWG or the Campaign) may attend. The workshop will
be particularly useful for those who already work to some degree in
communications, education and outreach. Participants should be committed to
doing media work as an integral part of their outreach work following the
workshop. Organizations and projects may send more than one individual to
the workshop.
Scholarships: There is limited transportation assistance available for some
participants. Stipends will be negotiated individually, and will be made on
a first come, first served basis.
Transportation: We will need to arrange transportation to and from airports
for some participants. If you will be driving and could offer a ride to or
from Philadelphia or Baltimore airports please let me know as soon as possible.
Applications: Use the attached, or contact the address below for a
registration form. Registration is on a first come, first served basis.
For more information:
Kat Griffith, Communications Coordinator, WICST and Michael Fields
Agricultural Institute
Tel. 608/233-5029 (hm office) FAX 608/265-3020 (please call me if you send
a fax)
email: kbgriffi@facstaff.wisc.edu
snailmail: CIAS, 1450 Linden Drive, Rm. 146, Madison, WI 53706 or 2122
Kendall Ave., Madison WI 53705
Media Skills and Strategy Workshop Registration Form
Name___________________________________________Phone_______________
Organization/project____________________________________________________
Mailing address___________________________________________________________
__________________________________________________________________
____I will stay in the dormitory accomodations (M or F)
____I will make my own arrangements to camp (keep in mind this will raise room
rates for the rest of us) (tel. 410/287-5333 -- ask for Ruth Ann)
____I will make my own arrangements at the Crystal Inn (tel. 410/287-7100)
____I will be driving from ______________and can offer _____ (number) seats
to others
____I can offer a ride (no.___) between the Philadelphia/Baltimore airport and
workshop (circle one)
____I need a ride between the Philadelphia/Baltimore airport and the workshop
(circle one)
____My car can be used for errands during the workshop
____I cannot attend without some travel assistance
My greatest media needs are (check no more than six):
Media strategy
__designing an overall media strategy
__membership development through media work
__integrating media work into an overall communications and outreach plan
Specific skills
__developing and testing messages and soundbites
__advertising events to increase attendance
__reporting on events to increase impact
__effective media writing (reporting research results; press releases;
letters to the editor; press packets)
__oral media skills (radio, TV, and print interviews)
__building relationships with reporters and editors
__organizing effective press conferences
__producing radio actualities (brief news spots with a quote)
__helping collaborators become more effective spokespeople for our work
other: ____________________________________
_________________________________________
On a scale of 1 (nonexistent) to five (excellent) I rank my media skills and
experience ___
Payment: There is a $40 deposit for room and board. This fee is refundable
until Aug. 10. Please make checks payable to the Michael Fields
Agricultural Institute. The balance must be paid by August 15. We are
working to keep food costs low -- an estimate of the total cost will be
available in July. Mail completed applications and deposit to Kat Griffith,
CIAS, 1450 Linden Drive, Rm. 146, Madison, WI 53706 or 2122 Kendall Ave,
Madison WI 53705. Call Kat at 608/233-5029 for further information.
Katherine (Kat) Griffith
Communications Coordinator
Wisconsin Integrated Cropping Systems Trial
U.W. Center for Integrated Agricultural Systems and
Michael Fields Agricultural Institute
Office: 105 Hiram Smith, UW-Madison, tel.(608)265-8527
Mail address: 1450 Linden Drive, Madison, WI 53706
Home: 2122 Kendall Ave, Madison, WI 53705 tel. (608)233-5029
Julie Burns
Southern SAWG/Campaign for Sustainable Agriculture
12 Laurel Ave.
Asheville, NC 28804
(704) 255-8376; fax: (704) 254-1937
hn3897@handsnet.org
Connect Mail Sent: July 11, 1996 9:31 am PDT Item: R00UREY