FYI: Re: Right/left, well-informed consumers

Robert M. Kane (robert_kane@ds.cubic.com)
Fri, 17 May 1996 12:31:14 -0700

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Date: Fri, 17 May 1996 12:05:28 -0700
From: "Robert M. Kane" <robert_kane@corp.cubic.com>
To: rstevahn@boi.hp.com
Subject: Re: Right/left, well-informed consumers
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Robert Stevahn's observation:

> My experience with a CSA over the past 4 years has made me understand
> that only a tiny percentage of consumers will ever be
> well-informed. People are too busy with their work/life balance to
> take the time to be well-informed. Most do not care to be
> well-informed. This may seem cynical, but read my signature. :-)

The problem is complicated by the fact that the tiny percentage isn't
constant. At any point in time only a few are listening but over time the
faces change. Watch the subscribe/unsubscribe traffic.

Don't wait for the mass of humanity to save itself. Common man only
understands action and accomplishment. Find something that can succeed and
make a success. Humanity will not evolve to survival but it might be lead
there, and who will lead if not the tiny percentage that is listening?

Bob Kane, North American Coordinator
Institute for Sustainable Agriculture in the Tropics (SIAT)
Jaen, Peru

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